The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition | 
 enlarge | Author: Patrice-anne Rutledge
Publisher: Pacific Ridge Press
Category: Book
List Price: $19.95
Buy New: $17.95
You Save: $2.00 (10%)
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Rating:  10 reviews
Sales Rank: 120039
Media: Paperback
Number Of Items: 1
Pages: 210
Shipping Weight (lbs): 1
Dimensions (in): 10 x 7 x 0.5
ISBN: 097783042X
EAN: 9780977830428
ASIN: 097783042X
Publication Date: November 2, 2008
Shipping: Eligible for Super Saver Shipping
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Product Description
The Book Called "Brilliant ...Indispensable ...and a Must Read" by Publishing and Publicity Experts! The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with more than 200 pages of tips, techniques, resources, and examples, this essential guide will help you:
-- Develop a website that drives book sales
-- Create an attention-getting online media campaign that attracts both the press and potential readers
-- Plan and conduct a successful virtual book tour that reaches thousands more potential book buyers than any in-person tour
-- Profit from new media such as blogging, podcasting, and web video that enable you to develop and maintain an audience and your all-important author platform
-- Save time and money by choosing the most cost-effective products and services and automating your online book promotion campaign
-- Learn by examples, with dozens of sample scenarios that help you quickly put technique into action
-- Master the world of social networking sites like MySpace, YouTube, Facebook, and more to generate word-of-mouth buzz for your book
-- And much more!
Bonus Content to Help Enhance and Simplify Your Online Book Promotion Campaign The Web-Savvy Writer contains bonus content to make your online book promotion campaign a success even faster:
Bonus #1: Ask the Experts: 12 Successful Authors Share Their Book Promotion Secrets. Detailed advice from 12 successful authors on the keys to their book promotion success.
Bonus #2: 90 Online Marketing Terms Every Author Should Know. This glossary will have you speaking and understanding the lingo in no time.
Bonus #3: Online Book Promotion Checklists. Detailed checklists to keep you on track with your online book promotion campaign.
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| Customer Reviews: Read 5 more reviews...
Action tips for web promotion December 8, 2008
Whether you're just starting with Web promotion or you think you know it all, you'll find suggestions you can put into action immediately.
Joan Price, author of Better Than I Ever Expected: Straight Talk About Sex After Sixty
Better Than I Ever Expected: Straight Talk About Sex After Sixty
A Different Kind of Marketing Book for Writers November 24, 2008
This book is more than just a book about marketing your books. It's a book about marketing your writing and building a writing business.
Rutledge starts by explaining how to build a website for your writing. She recommends either choosing a topic or branding yourself as an author (If you write fiction, go the author route. If you write non fiction, go the topic route.)
Then she outlines, chapter by chapter, how to use each of the technologies online to promote yourself. This includes RSS, blogs, podcasts, ezines, online advertising, and multimedia.
She includes tons of resources and websites to help you get the job done, and the instructions are very easy to understand. If you've never built a website, or promoted a book online, this book will make it so much easier for you.
It's the place I would recommend any writer start, regardless of what you write, because it will teach you how to start your writing business from beginning to end.
Jinger Jarrett, Author, Cashing in on Article Writing: Internet Marketing to GO!
Savvy Writers will buy this book! September 11, 2007
As a teacher of promotional classes for authors, I cannot recommend this book enough. As an author, I have used it personally, and it has been an excellent resource. I've learned so much about RSS feeds and how to pep up your blog.
Again, I can't recommend it enough.
 Jam-packed Full of Great Ideas, Information, and Tips August 10, 2007
I read Patrice's blog and am a fellow author of multiple books (one of which is self-published). Patrice has hit upon a maximum-impact minimum-risk strategy of publicizing and marketing your books/articles online. The efforts she outlines seem much more effective and focused than what traditional publishers are able to do for their authors, which is becoming smaller all the time.
Whether you are published by a traditional publisher or self-publish, you can use the strategies in this book to sell more of yours! Those who would benefit most are non-fiction authors with a niche audience. But Patrice does address fiction and novel authors as well.
The only thing I wanted more of was more information about doing Virtual Book Tours. Patrice does say they're a good idea, but gives no specific information on setting one up. I'd love to see that in the future or in a special report!
A "Must-Have" for Writers and Promotors August 7, 2007
2 out of 17 found this review helpful
The title to THE WEB-SAVVY WRITER, by Patrice-Anne Rutledge, holds a very important key. The reader should be web-savvy. At least more so than I am, because much of this book went over my head. I would have liked more detail on some of the technical stuff, but still, it emphasized my weaknesses and showed me the areas I need to study.
I would consider this a reference manual. This is not a book you should read once and try to retain. This is a book to keep on your shelf and refer to often. This is also not a one stop shop for marketing and promoting your book, but it does cover, quite thoroughly, the aspects of electronic marketing and promotion.
Someone more tech-savvy than me (and that includes most readers) would probably find this book more useful than I did, but I must add I did gain a lot of insight and once I do bone up on some of the technical areas, will read this one again. Even with my limited technical knowledge, I will reference this book often.
Of course Rutledge covers what you would expect here for book promotions - websites, search engine optimization, blogging - but goes much further. There are chapters on such promotional methods as RSS feeds, podcasts, ezines, and even how to sell and promote your book here, on Amazon.
Perhaps the best part of the book, for me at least, was at the end where Rutledge includes several author profiles. Here the reader learns first hand what has worked best for other authors in a variety of genres. Overall, a good book, even is some of it was over my head.
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